CJ Foods has a long history of manufacturing high-quality pet food for some of the worlds biggest brands. After working with CJ Foods to tell their story through video they determined it was time for a new brand and website to stay up-to-date and competitive in the industry. The new brand needed to feel friendly, yet modern and current. Pulling inspiration from their company culture and surrounding community, we were able to successfully implement the new brand voice with their updated site launch and supporting materials. This came together just in time to give them the boost needed to acquire another company and grow their legacy.